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Be Different In The Way You Promote Your Business PDF Print E-mail
Saturday, 22 March 2008

Have you got a business that you need to promote but want to do something a little different than put some posters up or create a splash with a few pens? All you have to do is open a newspaper to find page after page of advertisement for companies offering the same service and products as you at the same price, maybe cheaper or maybe dearer. How are your prospective customers going to choose between you and your competition? Pot luck on an advert maybe?

 

Give away pens and carriers bags do not hit the spot any more as they are seen for what they really are, cheap and designed to attract customers with minimum expenditure. But maybe it's about time you started to give your customers credit for a little intelligence. What does it say about your service or business if all you can come up with to promote your business is a crumby pen or a cheap old carrier bag?

What you need is an item that will promote your business in a way that keeps people thinking about you rather than just the initial marketing high that a small and meaningless giveaway achieves. If you think that this is what your business requires then why not look into producing some personalized promotional mugs to give to your clients. These are wonderfully versatile and affective. Each time your potential customer makes a drink they'll be reminded of your business.


The latest selection of logo'd mugs have so many hot new colours and finishes available, you can now get personalized mugs in metallic finishes that would look great in the kitchen at home as well as the kitchen at the office place. As well as this you can get mugs that change colour when a hot drink is poured into them, perfect if you want to use the mug in an open kitchen; people see a plain old black mug until you pour your coffee in and then before their eyes the details of your business appears to them. This really is a striking affect. In a similar vein you can achieve the same affect but instead of a company logo or details of your business you can add in a picture that appears in the same way, this can be a picture of anything as long as it keeps your prospective customer thinking of your business everytime they take a drink from it.

 

I knew of a business once that had a load of personalized mugs made up for their business but they had the bulk made up with popular first names added to the mugs, names such as John, Peter, Nick, Paul, Brian, Kelvin, Diego, Roderick, Mabel and Florence were all added to the mugs and then each time this company came across a prospective customer of those names they gave them their very own personalized mug, this trick worked fantastically well and many of the people who were given the mug are still long standing loyal customers of that company to this day. Treat the way you approach your promotional mug purchase in the same way that you would approach any form of advertising for your business, think outside of the box for maximum results.

So just imagine the next time your competition call into see your customer and they're offered a drink from your personalized promotional mug.

 
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