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| Be Different In The Way You Promote Your Business |
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| Saturday, 22 March 2008 | |
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Have you got a business that you need to promote but want to do something a little different than put some posters up or create a splash with a few pens? All you have to do is open a newspaper to find page after page of advertisement for companies offering the same service and products as you at the same price, maybe cheaper or maybe dearer. How are your prospective customers going to choose between you and your competition? Pot luck on an advert maybe?
Give away pens and carriers bags do not hit the spot any more as they are seen for what they really are, cheap and designed to attract customers with minimum expenditure. But maybe it's about time you started to give your customers credit for a little intelligence. What does it say about your service or business if all you can come up with to promote your business is a crumby pen or a cheap old carrier bag? What you need is an item that will promote your business in a way that keeps people thinking about you rather than just the initial marketing high that a small and meaningless giveaway achieves. If you think that this is what your business requires then why not look into producing some personalized promotional mugs to give to your clients. These are wonderfully versatile and affective. Each time your potential customer makes a drink they'll be reminded of your business.
I knew of a business once that had a load of personalized mugs made up for their business but they had the bulk made up with popular first names added to the mugs, names such as John, Peter, Nick, Paul, Brian, Kelvin, Diego, Roderick, Mabel and Florence were all added to the mugs and then each time this company came across a prospective customer of those names they gave them their very own personalized mug, this trick worked fantastically well and many of the people who were given the mug are still long standing loyal customers of that company to this day. Treat the way you approach your promotional mug purchase in the same way that you would approach any form of advertising for your business, think outside of the box for maximum results. So just imagine the next time your competition call into see your customer and they're offered a drink from your personalized promotional mug. |
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